Bpm'online is named the Leader in the Midmarket CRM

The company is the only vendor in the Midmarket CRM category to receive a 4.0 or better for every criterion!

Bpm'online, whose process-driven CRM software for marketing, sales and service helps over 6,000 organizations win more customers, faster, was named the leader in two categories – midmarket CRM and sales force automation – in the 2015 CRM Market Awards by CRM Magazine. Judges of the awards, including the CRM industry's leading analysts and consultants, recognize leading players in the fast-growing CRM market. According to the CRM Magazine bpm'online is the only vendor in the category to receive a 4.0 or better for every criterion shown in the accompanying chart. The company also had the highest customer satisfaction and cost scores.

Bpm'online’s process-driven platform, its integration of sales, marketing and service automation, and its engaging user interface have been continually recognized by the leading experts as the key strengths of the product.

"A new class of CRM leaders has evolved whose software makes it easier to address the bottlenecks and inefficiencies that delay revenues,” said Michael Rooney, svp and general manager of bpm'online. “We are proud that our process-driven CRM delivers exceptional value to our customers by providing them with the agility to constantly test different approaches and processes to see what works best."

“Our CRM magazine awards honor the best CRM vendors, and we’re delighted to honor bpm’online again. The award is a testament to both bpm’online’s great achievements over the past year and its dedication to the success of its customers,” commented David Myron, CRM magazine’s editorial director.

Backed by a robust business process management platform, bpm’online CRM delivers end-to-end processes to manage a complete customer journey – from lead to order, and to ongoing account maintenance. Extended process management capabilities of the system support the agility that any company needs to become successful in even the most highly competitive business environment.

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About CRM Magazine
CRM magazine is the leading publication of the customer relationship management industry, covering sales, marketing, customer service, and strategy. The magazine also administers and hosts the annual CRM Evolutionconference. Each of these properties is designed to serve customer-centric business initiatives, and leaders who recognize CRM as a key strategy for creating enhanced customer value in any industry.